No matter how well designed and durable your portable exhibits may be, it’s only natural that at some point you and your repeat visitors will want to see something new. If you chose a modular trade show exhibit when you first made your purchase, you’re ahead of the curve. If your display is more static and traditional, there are still tricks you can try. Virtually any booth can be updated; all it takes is a little bit of planning and creativity.
Layout #1: Focus On A Banner Stand
This layout has a very simple premise: new graphics and new text, when placed with a bit of care, can give the impression of a totally new layout. This strategy does require you to spend a bit of money because it relies upon a new banner stand, but a banner stand is among the most inexpensive accessories that can be purchased for a convention. You can tailor your new banner stand to fit your budget because it doesn’t have to be large or impressive. It should match your current trade show exhibit in tone and scale, but it should also be different enough that it stands out and draws attention.
Once you have designed the actual banner stand, you can start focusing on new ways to use it inside your portable exhibits. Many companies have reported success combining a modular trade show exhibit with a banner stand, but this technique can work for virtually any type of booth. The key is to ensure that no visitors will be bumping into the banner stand, but that it’s nonetheless integrated into the overall appearance of the booth. Accomplish this, and you’ve found success.
Layout #2: Add A Table To Your Trade Show Exhibit
Strange though it may seem, tables can often be more of a help than a hindrance for creating a good flow at your booth. A properly placed table directs traffic around it while also giving your guests a chance to sit down and talk with your staff, a very welcome break for their tired feet. The way that you incorporate a table will depend on the exact layout of your booth, and on what you’d ultimately like to do with the table. If you need a larger conference-style table, you shouldn’t hesitate to put one in the middle of your display. It will attract attention, and while it may detract somewhat from the impact of what’s printed on your actual display, it has an impact of its own. If you don’t need the larger table, many companies choose to add a small ‘bar’ area, where pairs of visitors and staff can sit down and discuss the products. The bar style ensures that the table and chairs are more out of the way, as opposed to being in the middle of the trade show exhibit.
If you do choose to incorporate tables, don’t be afraid to use things you already own! You don’t have to purchase specialty units if you’re going to use a conference table; just find something that fits, is easily portable, and is relatively durable. If you’re choosing a bar style, finding your own will be more difficult, and you should consult with the company that built your portable exhibits to ensure that it won’t compromise the structure.
Putting It Together
There’s no reason why you can’t try combining a banner stand and a table, provided you’ve got the room. As with any plan, your redesign should still leave ample room to move around, and shouldn’t make it hard for visitors to read important information about your company. Once you have these bases covered, explore the possibilities. Design ideas can help, but the best way to have great portable exhibits is to make them your own.